Music is more than Making Music

 Music is more than Making Music                           By: Shotty Mills                                                         After releasing my first album “Show and Tell”, which is available on Spotify, iTunes and all music platforms. I realized something very powerful. For anyone that thinks making music is just about making music. It’s much more profound and diverse than that. Music is like having a business, and trying to deliver your best product. In other words, you are brand that you have to represent, and present to other individuals. If you treat yourself, as a brand and are professional. This in turn will lead to more professional leads. This has a direct connection to what you call a business funnel. A business funnel is a funnel, in which you have potential customers. And these potential customers have the ability to become professional leads.                          However, in order to get those professional leads through the business funnel. You will have to apply a professional approach to engage your audience through deliverable content. The music industry is no easy route. But more than ever anyone can promote themselves online. Although, there’s a correct mechanism, one must follow in order churn out success. So live up to your brand, as a business and you will be acknowledged, in the form of a brand and business!